Nautica founder David Chu embarks on a far more upscale voyage

David Chu is hoisting his sail once more. The founder of Nautica, a fashion brand that rivaled Ralph Lauren's Polo and Tommy Hilfiger for preeminence http://www.contechuk.co.uk/ the 1980s and 1990s, features a new organization and line of menswear. The eponymous collection has just gone on sale at Saks's flagship Manhattan store, occupying privileged sixthfloor retail space nestled alongside the likes of Giorgio Armani and Ermenegildo Zegna.

This time about, although, Chu says he's supplying the garments he himself would prefer to put on and that reflect his personal thriving, worldwide lifestyle. "I just cheap christian louboutin shoes 50, I travel a great deal, I function out, my thoughts is active," he says. "It's a young mind and attitude, an aspirational lifestyle."

Translated, that indicates the sophisticated appear of a pinstripe suit created of an Italian fabric which is pulled slightly closer to the physique than a conventional suit. It might be paired using a Frenchcuff cotton shirt, a lavender silk tie, all topped off having a pocket handkerchief. Or a cashmere blazer or leather sailing jacket atop a cotton corduroy shirt. Whatever the ensemble, it won't appeal to a massmarket wallet. Suits will fetch $1,000 to $2,000, shirts $185, and sweaters $400. "We're expecting our average sale to be about $3,500," says Steven Toia, vice president of sales.

"He's taken an incredibly distinctive approach to this from Nautica and at a substantially greater value point," says Robert Bryan, men's fashion director for the New York Occasions magazine, who viewed the spring collection at a faux photo shoot in Chu's Chelsea headquarters. "He's performing it inside a christian louboutin classic, elegant way."

Accidental designer. Chu backed into the fashion organization. A student of architecture, he took a style class at the Fashion Institute of Technologies, where his drawing expertise caught the eye of a professor who recommended he attempt his hand at clothes. Starting out as a women's wear clothing designer, as he was educated, was hardly a well-known decision for any prototypical Asian immigrant who may possibly have been expected to turn out to be an engineer or possibly a medical professional. His family members had emigrated from Taiwan for the United states of america inside the 1960s and opened a restaurant. Although the entrepreneurial fire of course burned bright inside the younger Chu, he says, "I didn't want to operate in a compact Chinese restaurant."

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